本书入选“十三五”国家重点出版物出版规划项目，从海洋旅游的概念及内涵入手，全面分析中国海洋旅游发展历程及现状，深入探讨了海洋旅游的“中国模式”的探索和选择，不但可以作为广大旅游管理人员、旅游从业人员的工具书，也可对相关单位和企业在旅游发展中提供借鉴。

石培华，经济学博士，研究员，南开大学旅游与服务学院教授、博士生导师，曾任中国旅游研究院副院长。现代旅游业发展协同创新中心主任，中国旅游智库秘书长、委员；全国旅游管理专业研究生教育指导委员会副主任、全国旅游职业教育指导委员会副主任；国家旅游科技创新工程中心主任、国家信息中心旅游规划研究中心主任、中国旅游改革发展咨询委员会委员。北京中科景元城乡规划设计研究院院长。

第一章　中国海洋旅游发展相关知识概述 ·······································1
第一节　海洋旅游相关概念内涵与分类 ·········································· 1
第二节　中国海洋旅游发展的时代背景 ·········································18
第三节　中国海洋旅游发展的自然资源环境 ··································24
第四节　中国海洋旅游发展的海洋文化基因 ··································36
第二章　中国海洋旅游发展成就与模式特点 ··································53
第一节　中国海洋旅游发展历程与成就 ·········································53
第二节　中国海洋旅游发展的主要经验与模式特点 ·····················75
第三节　中国海洋管理体制与政策演变 ·········································86
第四节　中国海洋旅游发展相关规划 ············································ 94
第三章　中国海洋旅游发展方向与战略思路 ··································106
第一节　中国海洋旅游发展目标定位与总体思路 ·························106
第二节　新时代中国海洋旅游发展布局 ······································· 125
第三节　新时代中国海洋旅游发展战略重点 ·································136
第四章　中国滨海城市旅游发展模式案例 ······································175
第一节　厦门市海洋旅游发展案例 ············································· 175
第二节　三亚市海洋旅游发展模式案例 ······································· 184
第三节　深圳市海洋旅游发展模式案例 ······································· 202
第四节　烟台市海洋旅游发展模式案例 ······································· 217
第五节　青岛市海洋旅游发展模式案例 ······································· 229
第六节　上海市海洋旅游发展模式案例 ······································· 235
第七节　北海市海洋旅游发展模式案例 ······································· 243
第八节　天津市海洋旅游发展模式案例 ······································· 251
第九节　江门市海洋旅游发展模式案例 ······································· 260
第五章　中国海洋旅游新业态发展模式 ········································269
第一节　中国邮轮旅游发展 ······················································ 269
第二节　中国游艇旅游发展 ······················································ 285
第三节　中国海洋主题公园发展 ················································ 293
第四节　中国海岛旅游发展 ······················································ 304
第五节　中国海洋旅游其他新业态发展 ······································· 312