“健康中国”作为国家战略，是我国战略体系中国民经济和社会管理发展战略的重要环节之一，是保障和改善民生战略部署的基本内容。本书从“健康中国”战略的提出及基本要素出发，阐述了“健康中国”战略背景下旅游业与中医药产业融合发展的理论基础和研究现状，梳理了旅游业与中医药产业融合发展的各项资源，分析了当前旅游业与中医药产业融合发展的进展与不足。最后依托73家国家中医药健康旅游示范基地，总结出目前我国中医药健康旅游发展的6种类型，并选取典型案例进行分析，同时提出未来我国旅游业与中医药产业融合发展的方向与政策建议。

第1 章　导　论 ·······································································1
1.1 选题背景 ······································································1
1.2 研究目的和意义 ·····························································7
1.3 研究思路 ······································································9
第2 章　“健康中国”战略的提出及基本要素 ································ 14
2.1“健康中国”战略的提出 ················································ 14
2.2“健康中国”战略的基本要素 ·········································· 25
第3 章　旅游业与中医药产业融合发展的理论基础 ························ 37
3.1 相关概念的界定 ··························································· 37
3.2 相关概念辨析 ······························································ 49
3.3 相关理论基础 ······························································ 61
第4 章　旅游业与中医药产业融合发展的研究综述 ························ 69
4.1 国外医疗旅游发展研究综述 ············································ 69
4.2 我国健康旅游发展研究综述 ············································ 80
4.3 我国中医药健康旅游发展研究综述 ··································· 91
第5 章　旅游业与中医药产业融合发展的政策分析 ·······················121
5.1 中医药产业相关支持政策 ··············································130
5.2 旅游产业相关支持政策 ·················································133
第6 章　旅游业与中医药产业融合发展的需求分析 ·······················136
6.1 国内中医药健康旅游市场需求及其影响因素 ······················136
6.2 国际中医药健康旅游市场需求及其影响因素 ······················152
第7 章　旅游业与中医药产业融合发展的资源分析 ·······················157
7.1 旅游资源分析 ·····························································157
7.2 中医药资源分析 ··························································183
第8 章　旅游业与中医药产业融合发展的进展与不足 ····················227
8.1 旅游业与中医药产业融合发展的进展 ·······························227
8.2 旅游业与中医药产业融合发展的不足 ·······························229
第9 章　国家中医药健康旅游示范基地建设进展 ··························232
9.1 中医药健康旅游示范基地概况及功能分类 ·························232
9.2 中医药健康旅游示范基地类型 ········································235
9.3 国家中医药健康旅游示范基地案例分析 ····························242
第10 章　旅游业与中医药产业融合发展的方向与政策建议 ·············268
10.1 旅游业与中医药产业融合发展的方向 ·····························268
10.2 旅游业与中医药产业融合发展的政策建议 ·······················274
第11 章　结　论 ···································································277
致　谢·················································································280
参考文献··············································································282