本书针对我国出现的一个新现象——有越来越多的都市育龄夫妇以备孕作为主要动机而进行旅游度假进行了深入研究，尝试通过此研究来深入探讨孕蜜月旅游者的特征与行为，解读中国孕蜜月旅游现象及可能引发的旅游业态的创新与发展。

第一章　导　论
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一、研究背景 ··········································································· 1 二、研究目的与意义 ·································································· 3 三、研究内容 ··········································································· 8 四、研究方法 ··········································································10 五、研究创新性 ·······································································11 第二章　中国人口问题概述及发展现状
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一、中国人口的发展历程
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二、中国人口再生产类型的转变 ··················································19 三、当前中国人口发展的主要特征 ···············································20 第三章　精神健康与生育困境
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一、精神健康的概念与内涵 ························································27 二、世界精神健康现状 ······························································31 三、精神健康与心理压力 ···························································33 四、世界人口的生育难题 ···························································34 五、心理压力与生育 ·································································37 第四章　恢复性环境研究综述
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一、恢复性环境的研究背景 ························································42二、恢复性环境的基础性理论 ·····················································44 三、恢复性自然环境与人类感官 ··················································51 四、恢复性环境与自然辅助疗法 ··················································56 第五章　“压力山大”的中国人与孕蜜月旅游
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一、中国人的精神健康与心理压力
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二、中国人的生育难题 ······························································68 三、旅游者的恢复性体验 ···························································72 四、中国孕蜜月旅游现象的兴起和界定 ·········································75 第六章　研究设计与实施
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一、理论研究框架与模型 ···························································81 二、相关理论基础 ····································································82 三、研究方法 ··········································································86 四、研究流程 ··········································································92 第七章　中国孕蜜月旅游者特征
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一、基本人口统计学信息 ···························································99 二、生育意愿 ········································································ 104 三、旅游经验 ········································································ 106 四、主观幸福感认知 ······························································· 107 五、我国孕蜜月旅游者的整体画像 ············································· 112 第八章　中国孕蜜月旅游者动机
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一、孕蜜月旅游动机的推动因素 ················································ 116 二、孕蜜月旅游动机的拉动因素 ················································ 122 三、孕蜜月旅游动机的限制因素 ················································ 125第九章　中国孕蜜月旅游者偏好与产品策略
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一、中国孕蜜月旅游者偏好
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二、基于旅游者偏好的孕蜜月旅游产品策略
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第十章　结论与启示
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一、研究结论······································································· 157
二、对策与建议···························································· 169
三、不足与展望 ····································································· 173